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Introducing Luv Aj FINE


Free US shipping on orders over $150!

Best Sellers

Everyday jewels for every single piercing

We believe in high quality, affordable jewelry that makes you feel cute + confident.

If you’re looking for super sparkly + classic everyday staples, you’ve come to the right place.

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  • Who What Wear

    “A celeb-approved jewelry brand we can actually afford”

  • The Zoe Report

    “One of the best jewelry brands every fashion girl is obsessed with”

  • Refinery 29

    “This brand’s ear parties will make you want to buy all the jewelry”

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Take The Quiz

Our short + sweet quiz helps you find your forever jewels you’ll love by asking a few simple questions


Coming Soon

The Enamel Collection. LAUNCHING JUNE

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The Luv AJ Guarantee

  • 1 Year Warranty

    We stand by our jewelry and will replace up to 1 year

  • Easy Returns + Exchanges

  • Customer Service that Cares

    Email us with any questions + concerns

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