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Free ‘Olive and June Manicure Set’ gift with purchase for all orders over $150 *while supplies last


Free US shipping on orders over $150!

Introducing Luv Aj FINE


Free US shipping on orders over $150!

Everyday jewels for every single piercing

We believe in high quality, affordable jewelry that makes you feel cute + confident.

If you’re looking for super sparkly + classic everyday staples, you’ve come to the right place.

Best Sellers

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  • Who What Wear

    “A celeb-approved jewelry brand we can actually afford”

  • The Zoe Report

    “One of the best jewelry brands every fashion girl is obsessed with”

  • Refinery 29

    “This brand’s ear parties will make you want to buy all the jewelry”

Luv Aj Fine Personalization

Customize the perfect necklace, earring or ring with our two signature fonts


Become an Ambassador

Earn cash commission through a custom affiliate link, and access exclusive discount codes and monthly rewards

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Bestseller Bundles

Discover our ready-to-gift jewelry bundles featuring our best sellers


Coming Soon

Demi Fine


Meet the Founder

Learn more about Luv Aj founder + designer Amanda Thomas

Learn more

The Luv AJ Guarantee

  • 1 Year Warranty

    We stand by our jewelry and will replace up to 1 year

  • Easy Returns + Exchanges

  • Customer Service that Cares

    Email us with any questions + concerns

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