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Loved by it-girls, designed to last.

The go-to jewels for it-girls. High quality staples that are effortlessly cool, super sparkly, and waterproof + tarnish-free.

Shop Luv Aj Bijoux Sports MLB Collection

 Bijoux Sport

Elevate your game day style

Shop MLB Jewelry
Shop Luv AJ Fine Jewelry

 Iconic Initials

Start building your personal stack

Shop Personalization

Editors are obsessed. You will be too.

  • Who What Wear

    “A celeb-approved jewelry brand we can actually afford”

  • The Zoe Report

    “One of the best jewelry brands every fashion girl is obsessed with”

  • Refinery 29

    “This brand’s ear parties will make you want to buy all the jewelry”

Luv Aj Midnight Mesa Collection

Coming Soon: Midnight Mesa

Midnight Mesa blends black agate stones with gold and silver elements to create a collection that channels Western spirit and old-school Americana, reimagined with a sleek, modern edge.

Sneak Peek the Collection

Meet the Founder

Learn more about Luv Aj founder + designer Amanda Thomas

Learn more

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