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Loved by it-girls, designed to last.

The go-to jewels for it-girls. High quality staples that are effortlessly cool, super sparkly, and waterproof + tarnish-free.

 Iconic Initials

Start building your personal stack

Shop Personalization

 Bijoux Sport

Elevate your game day style

Shop MLB Jewelry

Editors are obsessed. You will be too.

  • Who What Wear

    “A celeb-approved jewelry brand we can actually afford”

  • The Zoe Report

    “One of the best jewelry brands every fashion girl is obsessed with”

  • Refinery 29

    “This brand’s ear parties will make you want to buy all the jewelry”

Coming Soon

Le Marais Collection

Sneak Peek the Collection

Meet the Founder

Learn more about Luv Aj founder + designer Amanda Thomas

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