Privacy Policy
PRIVACY POLICY
Last Updated: July 1, 2026
Luv AJ, Inc. ("Luv AJ," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, purchase our products, subscribe to our marketing communications, participate in promotions, or otherwise interact with us.
By using our website or providing your information to us, you agree to the practices described in this Privacy Policy.
Information We Collect
Information You Provide
We may collect information you voluntarily provide to us, including:
· Name
· Email address
· Billing and shipping address
· Telephone number
· Date of birth (if provided)
· Account information
· Purchase history
· Customer service communications
· Marketing preferences
· Any other information you choose to provide
Payment Information
Payments are processed by secure third-party payment processors. Luv AJ does not store complete payment card information.
Automatically Collected Information
When you use our website, we may automatically collect information including:
· IP address
· Browser type
· Device information
· Operating system
· Website usage information
· Pages viewed
· Shopping cart activity
· Referring websites
· Email interactions
· Cookie and tracking technology information
How We Use Your Information
We use personal information to:
· Process and fulfill orders
· Provide customer service
· Manage customer accounts
· Process returns and exchanges
· Send transactional communications
· Send promotional emails and SMS messages
· Improve our website, products, and customer experience
· Conduct analytics and business reporting
· Detect and prevent fraud
· Comply with legal obligations
· Support collaborations, licensed products, promotional campaigns, and fan engagement initiatives
Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to:
· Operate our website
· Remember customer preferences
· Improve website functionality
· Measure website performance
· Analyze customer interactions
· Deliver relevant marketing
· Measure advertising effectiveness
You may control cookies through your browser settings. Disabling cookies may affect certain website functionality.
Marketing Communications
If you subscribe to receive emails or SMS messages, we may send product announcements, promotional offers, event invitations, and other marketing communications.
You may unsubscribe from marketing emails using the unsubscribe link included in each email.
You may opt out of SMS communications by following the instructions included in the message.
How We Disclose Information
We may disclose personal information to third parties as described in this Privacy Policy, including service providers, business partners, analytics providers, marketing partners, and promotional partners that help us operate our business, improve our services, conduct marketing activities, and support collaborations and licensed product programs.
In certain circumstances, these recipients may use the information we disclose for their own business purposes, including marketing, customer relationship management, analytics, audience measurement, promotional activities, research, and related business operations, as permitted by applicable law and our contractual arrangements.
We do not sell personal information for monetary compensation. However, we may disclose personal information to business partners and promotional partners in connection with collaborative marketing programs, licensed product programs, promotional campaigns, audience development initiatives, analytics activities, and other commercial relationships described in this Privacy Policy.
Service Providers
We may disclose information to companies that provide services on our behalf, including:
· Payment processors
· Shipping and fulfillment providers
· Technology providers
· Customer service providers
· Marketing platforms
· Analytics providers
· Fraud prevention providers
Business Partners
We may disclose information to business partners involved in promotions, collaborations, licensed product programs, sweepstakes, contests, giveaways, and other jointly sponsored activities.
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/
Legal Requirements
We may disclose information when required by law or when we believe disclosure is necessary to:
· Comply with legal obligations
· Protect our rights or property
· Investigate fraud or security incidents
· Enforce our agreements
· Protect the safety of our customers or others
Corporate Transactions
If Luv AJ undergoes a merger, acquisition, financing, restructuring, or sale of assets, customer information may be transferred as part of that transaction.
NFL Licensed Products and Promotions
Luv AJ may offer NFL-licensed products, NFL-related promotions, NFL-branded marketing programs, and fan engagement activities.
If you choose to purchase NFL-licensed products, register for NFL-related marketing communications, participate in NFL promotions, or otherwise engage with NFL-branded programs offered through Luv AJ, we may collect, use, and disclose information relating to those activities.
Depending on your interaction with these programs, the information disclosed may include:
· Name
· Email address
· Mailing address
· Telephone number
· Date of birth or age (if provided)
· Purchase and transaction information
· Marketing participation information
· Website and digital engagement information
· Device, browser, and online activity relating to NFL products and promotions
We may disclose this information to NFL Properties LLC, NFL member clubs, affiliated entities, service providers, analytics providers, and marketing partners supporting NFL-related programs. The NFL's use of your Personal Information is governed by their own privacy practices. We encourage you to review the following NFL policies:
These recipients may use the information for their own business purposes, including:
· Marketing and promotional communications
· Fan engagement
· Customer relationship management
· Audience measurement
· Advertising effectiveness
· Analytics and research
· Product development
· Business operations
· Promotional activities
By choosing to participate in NFL-related products, promotions, or marketing programs, you acknowledge that your information may be disclosed and used as described in this Privacy Policy.
Where required by applicable law, we will obtain your consent before disclosing your information.
Analytics and De-Identified Information
We may create and use aggregated, anonymized, statistical, or de-identified information that cannot reasonably identify an individual.
We may use and disclose this information for analytics, business planning, product development, marketing, audience measurement, research, and other lawful business purposes.
Data Retention
We retain personal information only for as long as reasonably necessary to:
· Provide our products and services
· Maintain customer accounts
· Complete transactions
· Conduct marketing and analytics
· Comply with legal obligations
· Resolve disputes
· Enforce our agreements
Retention periods vary depending on the type of information and the purpose for which it was collected.
Security
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
Although we strive to protect your information, no method of electronic transmission or storage is completely secure.
Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.
If we learn that we have collected such information, we will take reasonable steps to delete it.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy or security practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
Your Choices
You may:
· Update your account information, where applicable.
· Unsubscribe from marketing emails at any time.
· Opt out of SMS communications by following the instructions in the message.
· Contact us with questions regarding how we collect, use, or disclose your information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any updates will be posted on this page together with the revised "Last Updated" date.
Your continued use of our website after any changes become effective constitutes acceptance of the revised Privacy Policy.
Contact Us
If you have any questions regarding this Privacy Policy or our privacy practices, please contact:
Luv AJ, Inc.
8843 Rosewood Avenue
West Hollywood, CA 90048
Email: orders@luvaj.com