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Introducing Luv Aj FINE


Free US shipping on orders over $150!

Luv Aj Fine Initials

It just feels different when you know it’s real.

Introducing Luv Aj Fine

Investment Pieces

Luv Aj Fine specializes in everyday luxury jewelry- made with real diamonds + forever metals

Letter From the Founder

I'm SO excited to share my new brand with you babes. After running my costume jewelry line for over 20 years, I found myself gravitating towards materials and jewels that last forever. So I went ahead and created the perfect assortment of diamond jewelry that I hope you love as much as I do!

The Personalized Collection

Personalize your forever jewels in our two signature fonts

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Luv Aj FINE Quiz

Take our super short quiz to find out what forever jewels are the best fit for you

Find My Forever Jewels

The Luv AJ Guarantee

  • 1 Year Warranty

    We stand by our jewelry and will replace up to 1 year

  • Easy Returns + Exchanges

  • Customer Service that Cares

    Email us with any questions + concerns

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